Lightning in a Bottle – New Noise Festival Santa Barbara, CA
As the venerable South by Southwest music festival approaches its twenty-fifth year of existence, numerous pockets of the country have begun to try and kindle their own industry-centric events borrowing heavily on SXSW’s successful mix of nonstop music and engaging panel discussions. Even this year’s CMJ Music Marathon started to reach the explosive levels of minute-by-minute hype that Austin’s gargantuan rock-and-roll party town enjoys ever year. So it begs the question: is it wise to start another such festival with SXSW so deeply entrenched and powerful? The answer to that question is quite simply: it depends. If quality talent is present, and the industry minds participating are bringing progressive ideas to the table, it’s worth going nearly anywhere. In its second year of existence Santa Barbara’s New Noise Festival triumphed in the face of the overwhelming uphill battle that is trying to establish such an event.
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Posted in Reviews, Show Reviews


