Santigold – Master of My Make-Believe

Santigold

Alterna-Power

In 2008, Santi White was Santogold – a former A&R rep with an M.I.A.-esque shouting drawl for a singing voice. Her songwriting style was incomparably peculiar; blending electro-rock with reggae-fusion, dub, light hip-hop and even a little pre-grunge. Falling under the umbrella category of “alternative,” Santogold spent a few years touring with everyone from Coldplay to Kanye, accumulating mass quantities of critical acclaim, some mega-famous friends, and slowly carving her niche into something more broad.

Santi is back, carrying the personal “I” into her professional name – and it’s quite possible that Santigold is the embodiment of modern alternative. Her punk roots push through an ambrosia of electronica and island styles making Master of My Make-Believe one of the most eclectic records since…well…her first record. What’s really changed since Santogold is the world, which may finally be ready to put her through to the absolute mainstream.

The album is well-named, as Santigold is nothing if not imaginative and masterful. Opening track “GO!” (feat. Karen O) was pre-released last year, and commands immediate attention. She follows it up with the dreamy, yet inciting, “Disparate Youth” proclaiming “we know now we want more/a life worth fighting for.” Though packaged in subtle, often supremely mellowed-out grooves, much of the record’s lyrical content is revolution-speak, and seems to directly address today’s political climate.

Ms. White has said of this record “I want it to be about creating your own reality.” It shows. Santigold has earned a place among the stars, from where she may rally our culture to the cause of creativity, alterna-power, and joy.

Search for Santigold albums on Amazon

By Maggie Levin Posted in High Fidelity, Reviews


Related Santigold Content:

Features
mxdwn Best of SXSW 2012
mxdwn’s Top 40 Songs of 2012

High Fidelity
Santigold – Master of My Make-Believe

News
Afro-Punk Festival Announces Initial Lineup
Watch: Santigold Debuts New Songs Live
Watch: Spank Rock Featuring Santigold NSFW Video for “Car Song”
HEARTSREVOLUTION Announce Debut Album Ride or Die for April 2014 Release
The Warner Sound SXSW 2012 Day Parties and Showcases Announced
Listen: Santigold Releases New Track “Girls” For HBO Television Series
WATCH: Santigold Appears On Adult Swim’s “NTSF:SD:SUV::”
Spin Magazine SXSW 2012 Party to Feature Santigold and Best Coast
Watch: New Santigold Video For “The Keepers”
Fader Fort by Converse Official SXSW 2012 Day Parties Announced Featuring Santigold, Zola Jesus, Black Hippy And More
UR1 Festival 2012 Postponed Due to Windy Weather Forecast
Santigold Announces Summer 2012 Tour Dates
Virgin Mobile Freefest Offers Free Tickets to Volunteers
UR1 Festival Announces 2012 Lineup Featuring Headliners Lou Reed, Kanye West and More
Santigold Comes Back with New LP
Watch: Santigold Performs at StePhest Colbchella

Reviews
Outside Lands Day 3: Stevie Wonder, Jack White, Santigold
SPIN Year in Music Party 2012: Santigold and Grizzly Bear
Photos: Santigold Live at the House of Blues
Santigold Live at The Fader Fort SXSW

Top Story
Fun Fun Fun Fest 2012 Lineup Announced Featuring Run-D.M.C., Santigold, Refused and Many More

Comments