Kanye West Live at the VEVO Powerstation SXSW

March 20th, 2011
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Sometimes, there’s just no other way to put it. Holy shit! Kanye West took over the final night of SXSW 2011 with 3-hour marathon show that featured Jay-Z, John Legend, Mos Def, Justin Vernon from Bon Iver and numerous members of his G.O.O.D. Music record label (Big Sean, Pusha T, CyHi Da Prince, Mr. Hudson). This entire was not-so-secretly put on by VEVO in the Seaholm Power Plant dubbed “The VEVO Powerstation.” The inside of the building contained vaulted ceilings stretching a good hundred feet high. The inner pipings and scaffoldings were exposed and lit by flourescent light. A gigantic set of illuminated (and fully video capable) letters spelling out G.O.O.D. Music adorned the back of the stage. The excitement was palpable and the crowd was elated just to think this was even happening. What was delivered was a stunning private event that will come to be remembered as the show that stole this year’s SXSW music festival.

A song-by-song recap follows:

Mos Def performs during VEVO Presents: G.O.O.D. Music at VEVO Power Station on March 19, 2011 in Austin, Texas.

Opening – Nine members hit the stage in ski masks. Only one reveals his face and that is Mos Def. The most seasoned of the G.O.O.D. music members, Mos performs his tracks with the least grandstanding. Jumping from one to the next without pausing.

Mos Def plays: “Oh No,” “World Premiere,” “Lord Lord Lord,” “Brooklyn in My Mind”‘ and “Casa Bey”

Pusha-T performs during VEVO Presents: G.O.O.D. Music at VEVO Power Station on March 19, 2011 in Austin, Texas.

Pusha T is next on stage. Known as one half of trap hop group Clipse, Pusha T is aggressive with venomous delivery. The crowd is already going crazy bopping in every direction.

Pusha T plays: “Grindin’,” “What Happened to That Boy” and “My God”

Big Sean performs during VEVO Presents: G.O.O.D. Music at VEVO Power Station on March 19, 2011 in Austin, Texas.

T is followed by Big Sean. Sean is a bit more straightforward hip-hop than Pusha T’s raw delivery. His material is known well by the crowd, proving this audience is not just industry friends, but true fans of the culture.

Big Sean plays: “Too Fake,” “Supa Dupa Lemonade” and “My Last”

CyHi Da Prince takes the smallest slot the rotating artists. He performs only “Sideways,” an equally aggressive club banger accompanied by a masked violinist.

CyHi Da Prince plays: “Sideways”

Mr. Hudson performs during VEVO Presents: G.O.O.D. Music at VEVO Power Station on March 19, 2011 in Austin, Texas.

One of West’s proteges, Mr. Hudson, takes the stage here, joined on sequencer by Caspa. Platinum blond haired, Mr. Hudson is unmistakable in his appearance and voice. His voice this strong and each syllable glides by his delivery. “Forever Young” prompts the night’s first joyous singalong.

Mr. Hudson plays: “Love Never Dies (Back for the First Time)” and “Young Forever”

And finally before the main event, Kid Cudi performs a selection of his very best. Cudi carries himself with laid-back confidence. His half-singing, half-rapping approach instantly makes him stand out from the rest. “Day ‘N’ Night” and “Pursuit of Happiness” also get loud singalongs.

Kid Cudi plays: “Mr. Rager,” “Memories,” “Day ‘N’ Night” and “Pursuit of Happiness”

Kanye West performs during VEVO Presents: G.O.O.D. Music at VEVO Power Station on March 19, 2011 in Austin, Texas.

And finally, the man himself, Kanye West appears on the risers ensconced entirely in shadows. The crowd goes wild and rushes forward. West is, not surprisingly, larger than life in his demeanor, stalking back-and-forth and commanding the audience’s attention effortlessly. As the set progresses each of the promised members re-appears and a few additional surprises take place. John Legend joins West, Kid Cudi and Pusha T for G.O.O.D. Friday track “Christian Dior Denim Flow” and just West for the epic, heartfelt “Blame Game.” Bon Iver’s Justin Vernon appears stage left innocuously for “Dark Fantasy” early on and then a gripping rendition of “Lost in the World” in the set’s penultimate track. And finally–not to be outdone–Jay-Z appears in the first encore to perform along with West on “H.A.M.” and “So Appalled” and also does snippets of his own tracks “My Name is HOV” and “Big Pimpin’.”

Kanye West and Jay-Z perform during VEVO Presents: G.O.O.D. Music at VEVO Power Station on March 19, 2011 in Austin, Texas.

This night was magical for a serious hip-hop fan. Kanye West has cemented himself as a true rap celebrity, essentially a Humphrey Bogart of the modern rap landscape. He amorphously can do whatever he wants. Serious and heartfelt, confrontational and though provoking, intricate and complex, it makes no difference. He’s a real superstar.

John Legend performs during VEVO Presents: G.O.O.D. Music at VEVO Power Station on March 19, 2011 in Austin, Texas.

Kid Cudi and Kanye West perform during VEVO Presents: G.O.O.D. Music at VEVO Power Station on March 19, 2011 in Austin, Texas.

“Oh No” – Mos Def
“World Premiere” – Mos Def
“Lord Lord Lord” – Mos Def
“Brooklyn in My Mind”‘ – Mos Def
“Casa Bey” – Mos Def
“Grindin’” – Pusha T
“What Happened to That Boy” – Pusha T
“My God” – Pusha T
“Too Fake” – Big Sean
“Supa Dupa Lemonade” – Big Sean
“My Last” – Big Sean
“Sideways” – CyHi Da Prince
“Love Never Dies (Back for the First Time)” – Mr. Hudson and Caspa
“Young Forever” – Mr. Hudson and Caspa
“Mr. Rager” – Kid Cudi
“Memories” – Kid Cudi
“Day ‘N’ Night” – Kid Cudi
“Pursuit of Happiness” – Kid Cudi
“Dark Fantasy” – Kanye West and Justin Vernon
“Gorgeous” – Kanye West and Kid Cudi
“Hell of a Life” – Kanye West
“Can’t Tell Me Nothing” – Kanye West
“Christian Dior Denim Flow” – Kanye West, John Legend, Pusha T, Kid Cudi
“Blame Game” – Kanye West and John Legend
“Ordinary People” – John Legend
“Power”/”Say You Will” – Kanye West
“Runaway” – Kanye West and Pusha T
“All of the Lights” – Kanye West and a marching band
“H.A.M.” – Kanye West and Jay-Z
“Monster” – Kanye West and Jay-Z
“My Name is HOV” – Jay-Z
“So Appalled” – Kanye West and Jay-Z
“Big Pimpin’” – Jay-Z and Kanye West
“Lost in the World” – Kanye West and Justin Vernon
“Good Life” Kanye West

Kanye West performs during VEVO Presents: G.O.O.D. Music at VEVO Power Station on March 19, 2011 in Austin, Texas.

All photos by WireImage/Getty

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Playing in Traffic Records SXSW 2013 Day Party Announced Featuring Los Lonely Boys
Reverb SXSW 2013 Day Party Announced Featuring The Hush Sound, Ume and More
Manic Fest Destiny III SXSW 2013 Day Party Presented by Sideways Media, Tallest Man Records, Tijuana Gift Shop, mxdwn.com, Givit, Sixpoint Beer and Cubepasses.com
Burgermania II SXSW 2013 Official Party Announced Featuring Roky Erickson
The Melvin’s Buzz Osborne Added as Featured Speaker at SXSW 2014
Grand Ole Party at SXSW 2010
Norah Jones To Perform at SXSW 2012
Brooklyn Vegan and Profound Lore Records SXSW 2011 Day Party
South By South Next
Noisey.com and VICE Official Showcase Features Exclusive Performances by Bun B and Ariel Pink’s Haunted Graffiti
Academy Fight Song & Dine Alone Records SXSW Party 2010
The Walkmen Head Back to the Studio
Brooklyn Vegan/Feed the Beat SXSW Day Party
Levi’s® Fader Fort
SXSW Party Art Disaster No. 12 Announced
Consequence of Sound and Sled Island Release SXSW Lineup
Sonicbids Official SXSW Party
See the World with Gowalla 2011 SXSW Party
Rooftop Riot SXSW Party
Toro y Moi – The Mohawk/Gonna Gonna Get Down V
John Vanderslice, The Dodos to Play Tiger Mountain and Noise Pop SXSW Day Party
A Day Party in Austin, TX
Nas and Damian “Jr. Gong” Marley – Levi’s/FADER Fort
M For Montreal Announces SXSW 2011 Day Parties and Showcases
Imaad Wasif Announces Tour Dates, Premieres “Our Skulls”
Karnivool – Emo’s/Full Metal Texas
Sexbeat SXSW Party
Seattle Party at SXSW 2010
Matt & Kim Announce ‘Sidewalks’ US Tour Including Sasquatch & Bonnaroo
Glint – Dirty Dog Bar
Rawkblog and TwentyFourBit Present Waynestock
Urban Outfitters’ Backlot Performances at SXSW
Broken Social Scene – IFC House
IFC Crossroads House at SXSW 2011
MpressFest 2010 at SXSW
Demolished Thoughts – Red 7 Patio
Stereogum Presents Last Night In Texas SXSW Party
Chop Shop/Atlantic Records Official SXSW Party
Ben Weasel Resurrects Screeching Weasel for October Show
Who Made Who – Hype Machine: Lose Control 2
IAMSOUND Records SXSW 2011 Party
Soundgarden, Snoop Dogg and Damon Albarn Announce New SXSW 2014 Performances at Guitar Center Sessions
Webcast: Watch Livestream of North Door Showcases at SXSW
Temporary Insanity SXSW 2013 Day Parties Announced
WATCH: Phantogram Releases New Video For “Fall in Love”
HGTV & Paste Magazine Present the Stages on Sixth SXSW 2013 Day Parties
SXSW 2013 Welcomes CoSigns Party 3/13, Lineup To Be Announced
#FEED Powered by Twitter SXSW Interactive 2013 Parties Announced
Neon Gold SXSW 2013 Day Party Announced Featuring Sky Ferreira
Sneakers & Speakers SXSW 2013 Day Party and Fundraiser Announced
#FEEDTHEBEAT SXSW 2013 Party Featuring Passion Pit
Ray-Ban x Boiler Room SXSW 2013 Warehouse Party and Live Stream Broadcast Featuring Death Grips
The Baseball Project Announce New Album 3rd for March 2014 Release and Appearance at SXSW 2014
The Jesus and Mary Chain Announce Spring Tour Dates and Performances at SXSW 2012
The Octopus Project Announce Release of SXSW Jewel “Hexadecagon”
Fourth Annual Panache Hangover Party
Fader Fort by Fiat 2011 SXSW Day Parties
Waterloo Records Performances 2010
Cheap Trick to play SXSW 2010
Yuck Premieres “Get Away” Video, Announces Tour Dates and SXSW Shows
Sonos Smash Up Party
The Funny or Die Twitter Live Feed Show at SXSW
Berklee to Host Two SXSW 2010 Parties
Shirts for a Cure SXSW 2011 Party
The Billions Corporation: Fat Crooked Unwound SXSW Party
Shadow Shadow Shade – IFC House
Rap Rocks! SXSW Day Party to feature Das Racist, Shinobi Ninja, Click Clack Boom and more
Consequence of Sound and Rock it Out! Blog Present
Band of Skulls – Latitude 30/British Music Embassy
Yours Truly and Bella Union Announce SXSW Day Party
The Midgetmen Present SXSW 2010 Day Party
The Runaways – Alamo Drafthouse Cinema/Movie Screening
Mike Galaxy Presents 12th Annual SXSW Day Party
“Get Your Green On!” Music and Technology Showcase
Jason Simon – Habana Calle
Count Your Lucky Stars and Topshelf Records Present a Join SXSW Showcase
The Best Damn Day of Duos Ever… Dammit
Kristen Stewart, Dakoting Fanning and Floria Sigismundi – Four Seasons Hotel
Other Music & Dig For Fire 2011 Lawn Party at SXSW
Welcome to LA Evening Party
No Age – Red 7 Patio
MWTX Party 5 at SXSW 2011 Lineup Announced Featuring Dead Milkmen, !!! and Odd Future
The Garden Party at SXSW
Trash Talk – Beerland
Full Metal Texas SXSW Party Scheduled at Emo’s
Vevo SXSW Playlist Party
City of Austin Cancels Lady Gaga Performance at SXSW 2014
One Band Has Been Announced For SXSW 2013 Already
Fourth Person Dies After Deadly SXSW Car Crash
Guitartown/ Conqueroo Block Party Kickoff SXSW 2013 Day Party Announced
DTS And Slacker Announce 2013 FILTER On Rainey Showcase Featuring Cold War Kids
Rachael Ray’s Feedback SXSW 2013 Day Party Announced Featuring Macklemore & Ryan Lewis
The Midgetmen’s Texas Jumpstart 6 SXSW 2013 Day Party Announced
Rolling Stone Rock Room SXSW 2013 Day Parties Announced Featuring Charles Bradley
British Music Embassy SXSW 2013 Day Parties and Showcases Announced
Fader Fort SXSW 2013 RSVP Announced Featuring Solange and Disclosure
Justin Timberlake and ?uestlove to Headline Myspace Secret Shows
Blondie to Speak and Play at SXSW 2014
Gram Parsons Foundation Launch Events SXSW Day Party Announced Featuring Blitzen Trapper and Brendan Benson with Eric Burdon
Shellshag Debuts SXSW Footage and Tour Dates
Mogwee Live Official SXSW 2011 Opening Night After Party
Moshi Moshi, Wichita, and Mixtape Music Present a SXSW Event
Ben Howard Announces Fall 2012 Tour Dates
Foo Fighters Confirm SXSW Performance at MTV Woodie Awards, Possibly Playing Other Shows As Well
Danish Dynamite SXSW Day Party
Buzzbands.LA SXSW 2011 Showcase
Sony SXSW International Showcase
BrooklynVegan Official Showcase Lineup Announced
Annie Mac Presents… SXSW Event
Vice Kills Texas Late Night Party and Showcase Announced
Floating Fest 2K10
The Boxer Rebellion to Play Exclusive Acoustic Set
Dickies Sounds/Filter Announce SXSW Parties
The Official SXSW Jumpoff
Dickies SXSW 2011 Day Party
March into Softness 2010
The Sleepy Sun with The Austin Children’s Choir – Emo’s Annex/IODA Opening Day Bash
Perfect Attendance Stage Schedules SXSW Showcase
Gorilla vs. Bear and Mexican Summer Announce SXSW 2010 Details
Rival Schools signs with Photo Finish/Atlantic
eMusic To Host SXSW Day Party
BrooklynVegan Free Day Party (Emo’s) at SXSW 2010
Fucked Up – Levi’s/FADER Fort
Impose’s Austin Imposition (SXSW Parties)
Austinist Presents “Gonna Gonna Get Down 5″ at SXSW
I Wrestled a Bear Once at Emos
Thrasher Magazine Texas Style Death Match SXSW Party
Tug Boat Hustle Presents a SXSW Party
Crystal Antlers – Emo’s Annex
Urban Outfitters Announces SXSW Backlot Performances
Third Man Records SXSW Pop Up Store
Watch Jack White’s Two-Song Set from SXSW
Aussie BBQ SXSW 2011 Day Party Lineup Revealed
Trailer Fire Records SXSW Day Party
Soundgarden to Perform Superunknown in its Entirety at SXSW 2014
WATCH: The Pains of Being Pure at Heart Releases Video for “Simple and Sure”
Twangfest and KDHX SXSW 2013 Day Parties Announced
Eevzdrop & Eye in the Sky The Future of Music SXSW 2013 Day Parties and Showcases Announced
Filter SXSW 2013 Dutch Impact Day Party Showcase Announced
Ground Control Touring SXSW 2013 Day Party Announced
Consequence of Sound’s Cosigns II SXSW 2013 Day Party Announced Featuring Chelsea Light Moving
Heartbreaker Banquet SXSW 2013 Party at Willie Nelson’s Luck, Texas Ranch Announced Featuring Jim James
Pop Montreal Our Free Day Party is Better at SXSW 2013 Announced
Deadmau5 and Richie Hawtin to Close Out SXSW Interactive 2013 With Stripped Back Techno Set
Gary Numan Announces Spring 2014 Tour Dates
Sweet Tea Pumpkin Pie Does Does Does SXSW Showcase Announced
Sweet Apple – Habana Calle 6
Frenchie Smith Records & 1percent SXSW 2011 Day Party
NAIL and Distiller Promo SXSW Day Party
Thrasher Magazine SXSW 2012 Day Parties and Showcases Announced
MTV Garage SXSW 2011 Day Party
Aquarium Drunkard SXSW Day Party
France Rocks Austin SXSW 2011 Day Parties
Shirts For A Cure & Photo Finish Records Party
Grouplove Announce U.S. Tour Behind Debut EP
British Music Embassy’s SXSW 2010 Showcases and Parties
BrooklynVegan Announces Free Party!
Terrorbird Media at SXSW
FILTER Mag Presents Culture Collide SXSW Party
Full Metal Texas SXSW Party
Red Bull Thre3 Style Austin
Gorilla vs. Bear SXSW Showcase Details
Stereogum Range Life 2010
Brooklyn Vegan, Profound Lore Records Present Free SXSW Day Party
Roky Erickson and Okkervil River – The Galaxy Room/Paste Party
NXNE Announces SXSW Showcase
Scissor Sisters to Perform at SXSW 2010
theMIX agency to Host #thePARTY 4 #thePEOPLE Party Set for SXSW
Germany at SXSW 2010
The xx – French Legation Museum/Other Music Party
The Force Agency Announces Texas Tornado SXSW Parties
Mint/Six Shooter SXSW Hootenanny
Jaguar Love – The Ghost Room
Ghostpizza Announces 2011 SXSW Showcase
Soundcheck Magazine’s 4th Birthday Party
Muse – Stubb’s
SXSW Party: PathCrosser w/ Moxie Presents Questlove
Deer Tick Presents This Party is Going to Rule
Ben Weasel Apologizes for Altercation with Fan at SXSW
Andrew WK – MWTX Party
Vimeo and Nikon Present: Light and Dark At SXSW 2011
Dangerbird Backs Charity at SXSW 2010
Webcast: Watch Livestream of Fader Fort at SXSW
Lawyer Argues Tyler, the Creator Did Not Incite Riot at SXSW
Sennheiser + Paste Interactive Studio & Lounge SXSW 2013 Interviews and Performance Announced
Pow-TV.NET & Clutch Magazine #SXSWONDeck 2013 Day Party and Showcase Announced
Sonicbids and Jansport Official SXSW Day Party Featuring San Cisco
KEXP Live Broadcasts SXSW 2013 Day Parties Featuring Chelsea Light Moving
Sonos Studio SXSW 2013 KCRW Shows, Day Parties and Screenings Announced
Bloodshot Records SXSW 2013 Yard Dog Party! Announced Featuring Murder By Death
Do512 & Shiner The Big One SXSW 2013 Day Party Announced Featuring The Polyphonic Spree and Big Freedia
CraveOnline SXSW 2013 Day Party Announced Featuring Eagles of Death Metal
Elizabeth & The Catapult Announce New Album Like It Never Happened For Jaunuary 2014 Release

Esben and the Witch Live at Lipstick 24 Austin BFF’s Day Party SXSW
Owen Pallett Live at Fat, Crooked, Unwound Day Party at The Mohawk SXSW
Doomtree Live at The Mohawk SXSW
Odd Future Live at the Fader Fort SXSW
Twin Shadow Live at the MOG Party at The Mohawk SXSW
If By Yes Live at Elysium SXSW
Toro y Moi Live at the Fader Fort
Emmylou Harris Live at the Radio Day Stage SXSW
Friendly Fires Live at The Windish Agency House at ND SXSW
TV on the Radio Live at the SPIN Party at Stubb’s SXSW
Okkervil River Live at the MOG Party at The Mohawk SXSW
Anamanaguchi Live at The Mohawk SXSW
Shilpa Ray and Her Happy Hookers Live at the Dot Com Day Stage SXSW
Skatenigs Live at Emo’s SXSW
Arson Anthem Live at Emo’s SXSW
The Strokes Live at Auditorium Shores SXSW
The Kills Live at the SPIN Party at Stubb’s SXSW
Ariel Pink’s Haunted Graffiti Live at Kiss and Fly SXSW
The Ghost of a Saber Tooth Tiger Live at Elysium SXSW
KCRW presents A Charming Evening with Airborne Toxic Event
Seasick Steve Live at the Third Man Records Mobile Record Store SXSW
The Stripminers Live at Emo’s SXSW
Queens of the Stone Age Live at La Zona Rosa SXSW
Atlas Sound Live at the Under the Radar Party Flamingo Cantina SXSW
OMD Live at the SPIN Party at Stubb’s SXSW
Night Horse Live at Headhunters SXSW
The Dead Milkmen Live at the MWTX Party SXSW
Psychic TV Live at Elysium SXSW
Buck 65 with Jenn Grant and Marnie Herald Live at Canadian Blast Day Party Brush Square Park SXSW
Nicole Atkins and the Black Sea Live at Antones SXSW
The Dears Live at the Under the Radar Party SXSW
Cloudland Canyon Live at Emo’s SXSW
!!! (Chk Chk Chk) Live at the MWTX Party SXSW
Fences Live at the Bat Bar SXSW
Mister Heavenly Live at Emo’s Brooklyn Vegan Day Party SXSW
Gayngs Live at the Red 7 Patio SXSW
Lord Huron Under the Radar Day Party at Flamingo Cantina SXSW
The Vaccines Live at the SPIN Party at Stubb’s SXSW
Kylesa Live at the Dirty Dog Bar SXSW
Big Boi Live at the MOG Party SXSW
Class Actress Live at Lipsick 24 Austin BFFs Day party SXSW
Four Fists (P.O.S. + Astronautalis) Live at the Flamingo Cantina SXSW
Trash Talk Live at Dovecoat Records Unofficial Showcase SXSW
OFF! Live at the SPIN Party at Stubb’s SXSW
The Moondoggies Live at Red 7 SXSW
La Sera Live at the Fader Fort SXSW
SXSW 2014: Spotify House – Dum Dum Girls and Betty Who
Foster the People Live at the IAMSOUND Records Day Party SXSW
Revolver Live at France Rocks Austin Brush Square Park West SXSW
Duran Duran Live at the C3 Late Night Party SXSW
Weedeater Live at the Dirty Dog Bar

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