Jack White’s Third Man Records to Reveal Rolling Record Store at SxSW

March 9th, 2011
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Jack White’s Third Man Records is celebrating its two-year anniversary in a typically weird and awesome fashion, revealing a rolling record store that will set up shop in various locations at this year’s SXSW next week.

In an announcement today, the record label revealed the details behind the rolling record store, which will include:

  • A full menu of Third Man merchandise including 45s, LPs, just like the label’s record shop in Nashville, and all new (and exclusive to the truck) Rolling Record Store™ collectibles and souvenirs including t-shirts, tote bags, drinking accessories and all kinds of flare
  • two turntables and a microphone, the store will be playing from vinyl records from the TMR catalog as people shop, with guest DJs doing special sets
  • a high quality PA and amplification system with 8 channel mixer and electric outlets so singers and even full bands can plug straight into the truck from the outside and play wherever and whenever the truck parks, and
  • fully customized styling designed by Jack White in conjunction with an auto custom shop to reflect the look, feel, and panache of Third Man Records’ Nashville location and its famous pop up stores.

SXSW-goers who track down the store in Austin can expect musical performances, guest DJs, exclusive records and merchandise (including 4 different tri-colors), giveaways and more.

After SXSW, the store will hit the road, visiting concerts and festivals.

Check out a video of the store below:

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By Dan Wisniewski Posted in News , ,

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Terrorbird Media at SXSW
AnSo SXSW Day Party
Full Metal Texas SXSW Party
Sonos Studio SXSW 2013 KCRW Shows, Day Parties and Screenings Announced
Red Bull Thre3 Style Austin
Queens of the Stone Age Announce Show at SXSW and Spring Tour Dates Performing Debut Album
Stereogum Range Life 2010
Bloodshot Records SXSW 2013 Yard Dog Party! Announced Featuring Murder By Death
Roky Erickson and Okkervil River – The Galaxy Room/Paste Party
The Axis of Audio Day Party by Consequence of Sound, Rock it Out! Blog, TwentyFourBit, Antiquiet and Some Kind of Awesome Announced
Scissor Sisters to Perform at SXSW 2010
Do512 & Shiner The Big One SXSW 2013 Day Party Announced Featuring The Polyphonic Spree and Big Freedia
R.I.P. Alex Chilton
Paste Announces 2011 SXSW Lineups For Day Parties
Sub Pop and Hardly Art SXSW 2010 Showcase
Baeble Music Launch Pad at the Knuckle Rumbler Lounge SXSW 2013 Day Party Announced
Holly Miranda – French Legation Museum/Other Music Party
Psychic TV to Perform at SXSW
Pitchfork/Windish Austin Party and Pitchfork Showcase
SXSW 2014 Announces Second Round Showcasing Performers Including Gary Numan, Black Lips, and Esben and the Witch
Man Man – Billboard.com Bungalow
Riot Act Media SXSW Day Party 2011
Brooklyn Vegan and M for Montreal Official SXSW Day Party
Childish Gambino to Play Free Show at SXSW 2014 at Butler Park Stage at Lady Bird Lake
Metric – Stubb’s
Lineup Announced for Rhapsody Rocks Austin SXSW Day Party Featuring Deerhunter And More
The MOG Party at SXSW
Skrillex Releases New Album Recess Worldwide March 18
The Black Keys – The Mohawk/The Mog Party
Conflict of Interest SXSW Party to Feature Grouplove, The Sounds
CoS, Elbo.ws and Music Slut SXSW Day Party
WATCH: Julian Casablancas Performs “Instant Crush” at SXSW
BassicK Elements Unofficial SXSW 2013 Showcase Announced
The Cult To Perform Free Show At SXSW 2012 at Auditorium Shores on Saturday 3/17
The Jim Jones Revue – MWTX Party
Copycats Media / Tinderbox RedGorilla SXSW 2011 Day Party
Swervedriver Announce Spring 2015 Tour Dates And SXSW 2015 Show
Red Eyed Fly’s Unofficial Pre-SXSW 2013 Party Featuring Snake Skin Prison
Rolling Stone SXSW 2011 Day Parties and Showcase Announced
Strummerville SXSW British Music Embassy Showcase
SXSW 2013 Announces Fifth Round Showcasing Performers Including Amanda Palmer, Phosphorescent, Captain Murphy and More
Deadbird Records Announces The Big Eraser Party
Old Shoe Records Showcase
SXSW Party Beercamp Announced
Ecstatic Peace! Announces SXSW 2010 Lineup
Rhapsody Rocks Austin SXSW 2013 Day Party Announced
Sounds From Spain Showcase and Party
Sonicbids’ SXSW 2011 Party at Maggie Mae’s
You Say Party! We Say Die! Release New Video and Announce 2010 Olympics & SXSW Dates
Pitchfork Show No Mercy SXSW 2013 Day Party Announced Featuring Skeletonwitch and Trash Talk
BrooklynVegan & DailyMotion Austin Day Party
Jim Bianco, Caleb Hawley and more MPress SXSW Showcase
Impose Presents the Austin Imposition
BV Chicago and Epitonic SXSW 2013 Day Party Announced
Titus Andronicus – Emo’s Main Room/Brooklyn Vegan Day Party
Berklee College to Host SXSW Parties
M For Montreal SXSW 2010 Showcase
First Avenue, Majestic & Etix SXSW 2013 Day Party Announced Featuring Dessa
Spoon – Stubb’s
Sexbeat SXSW Party
Manic Fest Destiny – a SXSW 2010 Event
My Old Kentucky Blog Vaya Con Tacos 3 SXSW 2013 Day Party Announced Featuring Indians
Matt & Kim Announce ‘Sidewalks’ US Tour Including Sasquatch & Bonnaroo
Circa Survive (acoustic) – Spin Myspace Music Loft
Rawkblog and TwentyFourBit Present Waynestock
The Hype Machine’s Lose Control 2 at SXSW
Imaad Wasif – Habana Calle
IFC Crossroads House at SXSW 2011
Swing House, The Roxy and Others Present a SXSW Party
Jagwar Ma Announce Spring 2014 Tour Dates
The Octopus Project presents Hexadecagon – Whole Foods Supermarket Parking Lot
Stereogum Presents Last Night In Texas SXSW Party
Banyan Branch/Aloft SXSW Afterparty
Toadies to Play Rubberneck In Its Entirety for the First Time During SXSW 2014 at Stubb’s BBQ
Ben Weasel Resurrects Screeching Weasel for October Show
Sondre Lerche – Klub Krucial/Under the Radar Party
IAMSOUND Records SXSW 2011 Party
Pumps and a Bump
Tyler, The Creator Arrested Following Incident at SXSW
Splash Artisans Arizona Unofficial SXSW 2013 Showcase Announced
Norah Jones To Perform at SXSW 2012
Dead Confederate – Encore/Obscure Magpie Party
Brooklyn Vegan and Profound Lore Records SXSW 2011 Day Party
Austin Launch Party
Psychedelic Pig Roast SXSW 2013 Day Party Announced Featuring Spindrift
The Endtables Reunite for First Show in 30 Years at SXSW
Noisey.com and VICE Official Showcase Features Exclusive Performances by Bun B and Ariel Pink’s Haunted Graffiti
Bright Antenna’s SXSW Basement Blast & Bingo Party
Berklee College of Music SXSW 2013 Day Party Announced
Brooklyn Vegan/Feed the Beat SXSW Day Party
MWTX Party
SXSW Party Art Disaster No. 12 Announced
Tee Pee Records Releases SXSW Showcase Lineup
Canadian Blast Events at SXSW
See the World with Gowalla 2011 SXSW Party
Banyan Branch + Aloft Announce SXSW Party
Fader Fort and Converse Official SXSW 2013 Day Parties Announced Featuring Delorean, Future and Disclosure
QuinnStorm & C3 Presents
John Vanderslice, The Dodos to Play Tiger Mountain and Noise Pop SXSW Day Party
Spune Party
South by San Jose SXSW 2013 Day Parties Announced Featuring Roky Erickson and Dawes
Terror Pigeon Dance Revolt – Emo’s Annex/IODA Opening Day Bash
M For Montreal Announces SXSW 2011 Day Parties and Showcases
BrooklynVegan and Others Present a SXSW Pizza Party
St. Jerome’s Laneway Festival Coming to America SXSW 2013 Day Party Announced

The Vaccines Live at the SPIN Party at Stubb’s SXSW
Kylesa Live at the Dirty Dog Bar SXSW
Big Boi Live at the MOG Party SXSW
KCRW presents A Charming Evening with Airborne Toxic Event
Fences Live at the Bat Bar SXSW
Mister Heavenly Live at Emo’s Brooklyn Vegan Day Party SXSW
Gayngs Live at the Red 7 Patio SXSW
Lord Huron Under the Radar Day Party at Flamingo Cantina SXSW
OFF! Live at the SPIN Party at Stubb’s SXSW
The Moondoggies Live at Red 7 SXSW
La Sera Live at the Fader Fort SXSW
Class Actress Live at Lipsick 24 Austin BFFs Day party SXSW
Four Fists (P.O.S. + Astronautalis) Live at the Flamingo Cantina SXSW
Trash Talk Live at Dovecoat Records Unofficial Showcase SXSW
Duran Duran Live at the C3 Late Night Party SXSW
Weedeater Live at the Dirty Dog Bar
Kanye West Live at the VEVO Powerstation SXSW
Foster the People Live at the IAMSOUND Records Day Party SXSW
Revolver Live at France Rocks Austin Brush Square Park West SXSW
Doomtree Live at The Mohawk SXSW
Odd Future Live at the Fader Fort SXSW
Twin Shadow Live at the MOG Party at The Mohawk SXSW
If By Yes Live at Elysium SXSW
Esben and the Witch Live at Lipstick 24 Austin BFF’s Day Party SXSW
Owen Pallett Live at Fat, Crooked, Unwound Day Party at The Mohawk SXSW
Friendly Fires Live at The Windish Agency House at ND SXSW
TV on the Radio Live at the SPIN Party at Stubb’s SXSW
Okkervil River Live at the MOG Party at The Mohawk SXSW
Anamanaguchi Live at The Mohawk SXSW
SXSW 2014: Spotify House – Dum Dum Girls and Betty Who
Toro y Moi Live at the Fader Fort
Emmylou Harris Live at the Radio Day Stage SXSW
The Strokes Live at Auditorium Shores SXSW
The Kills Live at the SPIN Party at Stubb’s SXSW
Ariel Pink’s Haunted Graffiti Live at Kiss and Fly SXSW
The Ghost of a Saber Tooth Tiger Live at Elysium SXSW
Shilpa Ray and Her Happy Hookers Live at the Dot Com Day Stage SXSW
Skatenigs Live at Emo’s SXSW
Arson Anthem Live at Emo’s SXSW
Atlas Sound Live at the Under the Radar Party Flamingo Cantina SXSW
OMD Live at the SPIN Party at Stubb’s SXSW
Night Horse Live at Headhunters SXSW
The Dead Milkmen Live at the MWTX Party SXSW
The Stripminers Live at Emo’s SXSW
Queens of the Stone Age Live at La Zona Rosa SXSW
The Dears Live at the Under the Radar Party SXSW
Cloudland Canyon Live at Emo’s SXSW
!!! (Chk Chk Chk) Live at the MWTX Party SXSW
Psychic TV Live at Elysium SXSW
Buck 65 with Jenn Grant and Marnie Herald Live at Canadian Blast Day Party Brush Square Park SXSW
Nicole Atkins and the Black Sea Live at Antones SXSW

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